Scaling success: leading change with the Syngenta Foundation

Scaling success: leading change with the Syngenta Foundation

The catalyst for change came from catastrophe in Kenya, when farmers in the western part of the country lost their maize harvest to disease in 2012.

At that time, Jacinta Majimbo, a bean farmer from Bungoma district in Western Kenya, could never be sure what her harvest might yield. Without access to quality seed, she often ended up with plants that only had a few pods.

Then she discovered bean KK-8. This large red mottled bean is now available in clear packaging with labelled credentials. She knows exactly what she’s buying: an early-maturing seed that’s resistant to root rot; cooks quickly and is high-yielding.

For Jacinta, the advantages of harvesting an additional 35 kilograms of beans each season are obvious. “It provides more food, and I can sell some to pay for school fees and other expenses,” she says. “KK-8 has made a big difference.” Yet until a few years ago, she had never heard of it – or been able to find it at the market.

Taking better seeds to scale

During the time that Kenya’s maize was hit by disease, Jonathan Mayer, joint-owner of Bubayi Products Ltd – a family-run seed business in Kenya’s North Rift region – saw a big gap in the market to provide seeds of alternative crops.

“I saw what disease was doing to maize. It was wiping out entire harvests. Farmers needed access to alternative crops that weren’t available at their local agro-dealer,” he said.

Jonathan Mayer, joint-owner of Bubayi Products Ltd (right).

Bubayi had the necessary infrastructure, land and skills to produce “quality seed” of a sufficiently high standard for sale to farmers. And unlike other companies, they were also willing to take the risk and invest their own money. Joining forces with One Acre Fund – with a ready market of 167,000 potential customers with a growing interest in bean seed – they took the risk.

Tapping the emerging market

Bubayi, One Acre Fund and the Kenyan Agriculture and Livestock Research Organization formed a public-private partnership, supported by the Syngenta Foundation for Sustainable Agriculture, to make KK-8 and other improved beans available to farmers. Led by KALRO, in partnership with CIAT through the Pan-Africa Bean Research Alliance, it brought together seed companies, individual seed entrepreneurs, bean traders and processors in Kenya.

As explains CIAT’s Jean-Claude Rubyogo, a seed systems specialist and member of the PABRA network:

“The private sector has the infrastructure and investment to really increase bean production. Through partnerships, we’ve seen a dramatic increase in seed availability and accessibility across Africa.”

“The partnerships have transformed bean markets in Rwanda, Burundi and Kenya – successes which can be replicated in other countries.”

George Osure

Regional Director, Syngenta Foundation in East Africa

Dr.  Reuben Otsyula, from KALRO’s research station in Kakamega, partnered with Bubayi to produce breeder seeds – a necessity in bean seed systems. He provided 80 grams of another high-performing bean, CAL194, to Bubayi Seed Company in late 2014. Two years later, there are 7,550kg of breeder seeds in bags waiting to be sold. “That’s the power of the private sector,” said Rubyogo.

“The partnerships have transformed bean markets in Rwanda, Burundi and Kenya – successes which can be replicated in other countries,” said George Osure, Regional Director for the SFSA in East Africa.

Market-driven demand: listening to the consumer

Improved bean varieties are now commercially available, through licensing of released varieties to private companies. This model has also sped up improved seed releases in other countries, through the Common Market for Eastern and Southern Africa (COMESA), for example.

A formal process of release documentation in catalogues, for instance, means that iron-biofortified beans previously released in Rwanda, did not need to go through rigorous variety registration procedures all over again when they were released in Burundi.

The return on investment speaks for itself: a US$1 million donor investment has already generated more than US$3 million in improved seed revenues. A total of 146,000 farmers in Rwanda, Burundi and Kenya now have access to improved bean varieties – on average, 15kg per farmer. This is estimated to bring in a potential income of US$248 per farm in each country.

Farmers like Jacinta are realizing that with a minimal investment in higher quality, certified seeds they can triple their yields and avoid disappointment at harvest.

Photo credits: Jean-Claude Rubyogo

Call to action:

  • Further investment is required to scale this approach in Tanzania, Uganda, Malawi, Zimbabwe and Zambia to register varieties and issue licences translating into royalties with private companies from 2017.
  • Policy makers need to invest in improved cross-country cataloguing standards, to spur cross-border trade and speed up new varieties releases, making business more attractive as economies of scale come into play.
  • Investment by the private sector in the long-term is required to ensure licenses stay relevant for smallholder farmers and benefit them.