Understanding market preferences for nutritious foods in urban Ethiopia – A discrete choice experiment approach

-Current food systems are unable to support sustainable healthy diets: 2.8 Billion people globally cannot afford a healthy diet (SOFI, 2024).
-Poor diets are primary contributors of all forms of malnutrition, and leading cause of diseases worldwide: Globalization, population growth, technology development, food marketing, urbanization, climate change and variability etc.
-Markets and food environment shape the interface between food production and consumption.