Report

Scaling climate-smart agro-advisories through the shamba shape up content generation platform

author(s)

Chilambe, Pedro

regions
  • Ethiopia
  • Kenya
  • Uganda
  • Zambia
original file download
full citation

Chilambe, P.; Gamoyo, M.; Otieno, F.O.; Nzuki, E. (2026) Scaling climate-smart agro-advisories through the shamba shape up content generation platform. Flagship solution track profile. Flagship 1.1 | Digital climate services for resilient farm & enterprise management. 8 p.

This solution track uses the Shamba Shape Up Program to translate CGIAR climate and agricultural science into trusted, farmer-friendly edutainment delivered at scale through television, radio, SMS, IVR, WhatsApp, YouTube and call centres. The approach addresses limited access to localised and actionable climate-smart advisory services by combining mass-media reach with interactive digital channels, farmer feedback and partner co-investment. Documented evidence from Kenya indicates that Shamba Shape Up Series 15 reached an estimated 2.4 million adults, with 45% of viewers reporting changes in farming practices, while the Munda Makeover adaptation has demonstrated reach in Zambia. The track aims to build a sustainable, multi-country advisory platform capable of reaching 20 million households across Kenya, Zambia, Ethiopia and Uganda by 2030.