Increasing the desirability of neglected indigenous foods

Presented at the 'Leveraging Local and Traditional Food Markets and Public Food Procurement to Improve the Availability of Nutritious Food' Technical Workshop in Rome, Italy, between 24th to 26th June 2024. External factors, such as advertising, marketing, regulations, labeling, pricing, vendors, food outlets, and communication strategies, play a key role in shaping the desirability of foods. This presentation examines how to enhance the desirability of neglected and indigenous foods, drawing on examples from Brazil, Sri Lanka, Kenya, and Türkiye as part of the Biodiversity for Food and Nutrition project. By exploring these case studies, the presentation highlights effective strategies for enhancing the visibility and popularity of these foods, ultimately promoting biodiversity and improving nutrition.