Digital behaviour change ecosystems for sustainable innovation

This paper presents a systematic review of the literature on digital behaviour change
ecosystems (DBCE) in the context of sustainable innovation. The concept of digital
behaviour change ecosystem is gaining increasing attention across multiple domains,
including agriculture, information systems, health, and environmental management.
This emerging paradigm requires research institutions and organizations to design
their digital models around innovative digital behaviour change ecosystems that
contribute to organisational value while mitigating risks associated with opportunistic
practices. However, research examining how agricultural business models and digital
ecosystems can be designed to foster behavioural change toward sustainability
remains fragmented and underdeveloped. Building on this premise, we identify
DBCE trends, the methodological landscape, theoretical underpinnings, four thematic
areas and future research direction. . Through this analysis, we seek to advance
understanding of how digital ecosystems can be strategically designed to promote
sustainable behavioural change within agricultural contexts and beyond.