PABRA’s target consumers for bean flours include women of reproductive age and children under five. This approach involved establishing a self-sustaining nutrition strategy to add value in our focal countries. Women have also been targeted with bean flours because, in Africa, women prepare the food in most households. Moreover, women entrepreneurs have embraced bean processing to make nutritious porridge flour and other products—and are targeting other women as clients. Considering the role women play in food value-chains, this is encouraging.